Jun 22, 2022
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in the first three months of 2018 according to infoadex Internet, radio and cinema present positive evolutions during the first quarter of the year. Tags inversion advertising infoadex read later favorites 0 adxs udima.es UDIMA, Distance University of Madrid Study degrees, official master's degrees online or the doctorate at a usa phone list . The best option to study online. In the first three months of the year, advertising investment directed at conventional media has decreased by -1.9% over the equivalent period of the previous year, showing a figure of 960.8 million euros, compared to 979.5 million euros. 2017. Television, which continues to be the first medium by usa phone list of advertising investment, has suffered a decrease of -4.1%, obtaining 501.8 million euros in the first three months of the year. Internet (exclusively includes the media controlled by InfoAdex), the second medium for its absolute value of advertising investment, has achieved an increase of 11.4% in the period January-March 2018, registering an investment of 144.9 million euros. Newspapers, which ranks third for investment, stands at 101. 1 million, showing a decrease of -7.8% over the figure for the previous year. The fourth medium by volume of investment is radio, which, with a quarterly investment of 87.7 million, achieved an increase of 0.6%. Exterior, with a fall of -0.2%, stands at usa phone list advertising investment of 66.2 million euros. Magazines, whose investment in the first quarter of the year was 48.1 million, shows a decrease of -6.8% compared to the same period of the previous year. Supplements and Sunday newspapers show a decrease in their investment of -10.9% over the usa phone list period corresponding to the previous year, which places them at 5.2 million euros. Cinema obtains the investment figure of 5.9 in the period January-March 2018, which translates into an usa phone list of 1.8%. conventional media ene-mar 17 ene-mar 18 % evol. Cine 5,8 5,9 1,8 diaries 109,7 101,1 -7,8 Exterior (1) 66,3 66,2 -0,2 Internet (1) (2) 130,1 144,9 11,4 Radio 87,2 87,7 0,6 Magazines 51,6 48,1 -6,8 Supplements + Sunday 5,8 5,2 -10,9 Total Television 523,1 501,8 -4,1 Free national TV (3) 475,0 453,6 -4,5 Autonomous TVs 25,9 23,4 -9,6 payment channels 22,1 24,7 11,8 Total conventional media 979,5 960,8 -1,9 TELEVISION DECREASES ITS INVESTMENT BY -4. 1% IN THE FIRST QUARTER OF 2018 Advertising investment on television has decreased by -4.1% in the first three months of 2018, compared to the figure achieved in the same period of the previous year, going from 523.1 million euros in January-March 2017 to 501.8 million usa phone list this year. It should be noted that the figures usa phone list in the table have been estimated by InfoAdex in certain cases. It is also necessary to take into account in the section on free-to-air national television that, for the purposes of this analysis, the DTT channels that are 100% owned by the chain (multiplex) have been integrated under the “group” umbrella. In the first three months of 2018, the advertising investment of the group of free-to-air national televisions has decreased by -4.5%, reaching 453.6 million euros, placing its market share at 90.4%. Mediaset España, with a decrease of -4.