Apr 10, 2022
In Welcome to the Forum
have less than 10 employees, and small and micro enterprises and workshops still account for more than 90% of the industry . In terms of sales channels, the low self-owned store rate has also weakened the quality control link and circulation efficiency to a certain extent. Data from the Mob Research Institute shows that supermarkets currently account for 57% of sales channels, and 15% of self-employed individuals scattered in cities and towns are far higher than 8% of e-commerce channels. Especially for cities below the county level, roasted seeds and nuts, preserved fruits and other categories operated by self-employed individuals are greatly restricted by the location and transportation of upstream agriculture. This directly leads to the low industrialization intensity of the industry and the slow operation efficiency . "One standard, one family, it is very difficult to integrate" - Yang Chunhong, chairman of BESTORE, described the current situation of the industry. The long-term lack of sms marketing service standardization and fragmented competition has brought the industry to the ceiling-although the industry has experienced a fast-track explosive period, and many players have appeared, but so far there has not been a super player .