Editor's introduction: The epidemic has prompted the rapid development of community group buying, and major giants have entered the market one after another, giving birth to the largest competition in the history of the Internet to buy vegetables. This article takes Hema Xiansheng as an example to analyze its style of group buying in the community and its future development, hoping to help you. 1. Community group buying has become the biggest "wind outlet" 1. Internet giants have entered the community group buying At the beginning of 2020, a sudden epidemic has disrupted everyone's normal life rhythm,
people have entered a long state of home life, and more and more people have developed the habit of online consumption. At the same time, it also gave birth to the largest competition in the history of the Internet to sell vegetables - "community group buying" According to relevant data, there are currently more than 200 community group purchase companies text message service in China. From January 2019 to November 2020, there were 26 investment and financing events in the domestic community group purchase field, with a total financing of over 11.7 billion yuan.
In this short period of the epidemic, almost all the Internet retail giants we have heard rushed into this field, let's take a look at the big events of this year: In April, Didi, which has no e-commerce and fresh genes, established “Orange Heart Choice”. After that, Didi CEO Cheng Wei made a bold statement, "There is no upper limit on investment, and we will try our best to take the first place." In June, Gome, which sells electricity, also opened its first community fresh food e-commerce store. In July, Meituan established an optimal business unit. Wang Xing was firm, saying that this battle must be won. It is rumored on the Internet that it even considers transforming the takeaway rider into a "group leader".