People share content for all kinds of reasons. Jonah Berger highlights a few in his bestselling book, “Contagious.” People share things because it:
Makes them look good or helps back up their own point of view/narrative.
Makes them feel some kind of emotion, e.g., anger, awe, happiness, etc.
Is related to current events.
Offers practical value or utility.
Has already been shared by many others.
Let’s focus our attention on #5.
Getting some initial shares is the key to setting this flywheel into motion, and one way to do that is to build “share triggers” into your content.
You can find “share triggers” by looking for common link reasons in a similar page’s backlink profile—as links are a form of sharing.
Go to Ahrefs’ Keywords Explorer
Search for a topic you’re writing about
Look at the SERP overview
Find a similar article with lots of referring domains
Click on the number in the Backlinks column
Skim the Anchor and target URL column for commonalities
SERP overview for keyword "affiliate marketing"
For example, if we do this for Big Commerce’s post on affiliate marketing, we see quite a few people are linking because of mentioned stats (probably due to principal #1).
Dividing the workload like this whatsapp number list allows both the vendor and the affiliate to focus on their strengths. The improvements are similar on desktop and mobile. Most of the focus in 2021 was on mobile results.
In "backlinks," Big Commerce's website appears a lot under "anchor and target URL" section
If you’re writing about the same topic, mentioning these or similar stats will likely boost shares.
4. Give your post a unique angle
More than 3.5 million blog posts are published every day. If you want to compete, you have to stand out. Differentiate yourself by tackling your chosen topic from a unique angle.
Here’s an example. Procrastination is not a new topic. Yet Tim Urban’s post on procrastination is one of the most popular on his site (or perhaps even the internet). Why? It’s because he tackled it from an angle that no one has seen before.
Rather than a self-help rant about the perils of procrastination, he decided to explain why it happens using cute illustrations: the Instant Gratification Monkey, Panic Monster, etc.