When a visitor fills out a form on the landing page of your website for the first time, they only have to spend time on a few fields. It is a short and simple process. In most cases, it is done willingly by the user, because he knows that it can provide him with interesting information or services (such as a free template or a quality infographic, for example). The next time they return, a form will appear with other different fields to fill in, so that you get a more defined profile of their tastes and purchase wishes. This is possible thanks to cookie tracking, which allows you to replace any of the fields already collected with new ones. Take a look at this example: In the first form, you can request essential information, such as the following: - Name.
Surnames. - Email. By completing the second form, you request additional information to improve the accuracy of the profile, such as: – Position in your company. - Location. – Number of workers in your company. Before technology made Clinics Email List it possible to use these types of forms, marketers used to create different questionnaires for each stage of the buying cycle or depending on the type of content offer. This was done with a view to conversion and made it possible to adapt the amount of information requested to the type of reward offered at the end of the data collection process (a masterclass , an ebook , etc.).
Now, with the help of technology and the progressive profiling capabilities of most automation platforms, you can use the same form for different stages of the purchase cycle and content offers without sacrificing proper customer profile management. leads or conversion tracking. The advantages of progressive forms The progressive forms allow the recipient to complete the information collection process without being overloaded or exposed to an excessive number of questions. Why should you use them? – Because if you use forms with many fields, the conversions of potential customers can decrease.