Then you'll have a call to action "Download the Training." Whether it's a PDF, an MP3, a video, it doesn't make any difference what you've got right now, just tell them to download it. Now this tweak is important for your initial squeeze page / opt-in page: Instead of just asking for name and email address, you're going to ask for name, email address, and you're going to create a custom question that says "What is your biggest challenge with... " and then whatever the problem is. Or you can phrase it "What is the biggest problem you're experiencing with... " whatever the problem is.
There are two ways to do this. One way is to force people to put something in that box in order to get your free information (usually through your auto responder's form). I don't like Asia Email List doing that because you don't get as many subscribers. If you generate 100 subscribers, and you ask this question in your first or second email, you'll get maybe 20 or 30 people giving you answers anyway.
And you would still get 100 subscribers - not just the ones willing to reply. If you force people to answer something on the form, you may only get 50 subscribers. Each of those subscribers has answered something, but it's likely that only 20-30 are giving you their true reason and their true problem. The other 20 or 30 are just typing something into that box to get you to give them the free gift.