Postal Service offers saturation mailing rates as low as 0.179 cents per piece for businesses, as an incentive to presort the mailing before mailing list bringing it to the Post Office. Compare that 18 cents to the Standard Basic Letter rate of $0.234 cents and you'll see the large savings. Nonprofits can reap even greater monetary benefits, with postage as low as $0.108 cents per piece.
A saturation mailing can mesh perfectly with customer growth initiatives or retention efforts. Any local company, from boutique retailers to restaurants, to medical and dental offices; even auto dealerships and repair garages, can benefit from mailing list saturation mailings. Offers like "50 percent off an entree" or "$5 off an oil change" can be magnets for new customers - and can also bring back lapsed ones.
Most important, the unique business proposition that your business offers will be reinforced in the minds of vital neighborhood shoppers. This is where location comes into play. The customers of a local business generally live within two to five mailing list miles of the business. Imagine potential customers receiving a new restaurant's saturation mailing piece and, later that day, driving by the restaurant.